This is a big one everybody. Get ready. Don your chunky yellow hard hat and your white paper mouth masks and the oversized plastic goggles that make the rounds of your eyes expand to the size of fish bowls. You ready? You good? Because this is explosive.
I JUST PUBLISHED MY NOVEL!!!!!!!!!!!! TELL YOUR AUNT AND YOUR UNCLE AND YOUR COUSIN AND YOUR NEIGHBOR AND YOUR NEIGHBOR’S DOG AND YOUR NEIGHBOR’S DOG’S ALTER-EGO TO GO OUT AND BUY MY BOOK!!!!!
I COULDN’T BE HAPPIER AND I CAN’T EXPRESS IT IN ANY OTHER WAY BESIDES ALL CAPS BECAUSE EVEN IF I’M A WRITER YOU GOTTA GIVE ME A BREAK, CAUSE THAT’S WHAT THIS BOOK DESERVES AND EVEN IF YOU DON’T KNOW ME, YOU SHOULD KNOW THAT MY BOOK IS FANTASTIC AND YOU NEED TO BUY IT BECAUSE IT WILL ONLY BE A BESTSELLER IF YOU GO OUT AND BUY IT!!!!!!!!!!!!!!!!!!!!!
Alright, now that I’ve got that out of my system, it’s time for a confession.
I don’t have a novel published. I don’t even have a novel written.
And I don’t want your neighbor’s dog to go prancing about the bookstore in her cat costume, hissing and spitting through her snout when she realizes that her wild-goose chase has been journeyed in vain.
What I would like to talk about is the big trend in book publishing, the author platform.
First off all, what is the author platform?
Michael Hyatt, the guy who literally wrote a book about the subject—Platform: How to Get Noticed in a Noisy World—puts it like this:
“Very simply, a platform is the thing you have to stand on to get heard. It’s your stage. But unlike a stage in the theater, today’s platform is built of people. Contacts. Connections. Followers.”
How did we get to this place?
Just yesterday, it seems, J.D. Salinger was holing up in his house, escaping the glaring eye of public scrutiny—and now we have that hideous, terrifying thing, that new buzzword tossed about by all the big publishers, the unwelcome and hard to obtain entrance pass that will allow us to enter the gates of the publishing world—you guessed it, the author platform.
As if us literary types were performers, too!
But does this Hyatt guy have a point?
Say you’ve just finished typing out the last of twenty revisions on your novel. You’ve sent out pleading query letters with the first few chapters, and agents say they like your work, but they have hesitations. Who would buy this book? It doesn’t have a market.
Perhaps you slouch over to your computer in despair, plant your face in front of the screen, and begin the mindless, soul-consuming scroll through past acquaintances on Facebook.
A story pops up on your news feed—a blog post by a boy you knew way back when you were getting your MFA. So many years since then, and yet a bowl of Cheerios still remains your cost-effective nightly sustenance.
You’re bored, so you click on the post. You’re redirected to the MFA guy’s blog, where he’s busy telling people how to get their books published, how to develop their author platforms, how to market their work.
Author platform, you think. Pshhh. Any real writer wouldn’t fritter away their time on social media. The fact that you, yourself, are on Facebook at this moment does not cross your mind.
But wait, what’s this? Oh shit of shits—this guy has already published three novels, and with big New York publishers, too. When you were in the MFA program together, he was that kid who wrote all those stories about talking dogs with alter egos that purred like cats. And now—this?
The twerp divulges his secret. He started blogging years ago, and now he has 10,000 followers. You do a little more investigation, and discover that his Twitter account, SecretlyADog, has fifteen thousand followers.
Despite your previous doubts about his descriptions of species-confused talking animals, a realization begins to prickle at the corner of your brain…and now you remember…the internet is a vast and ever-changing sea of glutinous, twitching eyes.
Authors have become public personas, super stars, and even the dead ones have a following. Check out Facebook, and you’ll be amazed. The author page of Ernest Hemingway has 356, 806 likes; Fitzgerald has 102, 293. These numbers aren’t much compared to the likes of Lady Gaga, who has an astonishing (and perhaps appalling) 43, 246, 576 likes, but hey, we authors will take what we can get.
More and more these days, if you want to be published, you have to have a fan base. Think of Julie Powell, whose blog became a book, and then the movie Julie & Julia. Think of Ree Drummond, whose cooking blog, The Pioneer Woman, sparked her very own line of printed, bound cookbooks.
With the help of the internet, publishing has become a grassroots endeavor and reshaped the traditional mindset of publishers. It’s no longer simply a process of write, publish, promote—instead, all three have blended together through the world of blogging, Twitter, and social media.
What you should not do is write a book, get a publisher, and then quickly start a blog for the sole purpose of shamelessly promoting your latest creative endeavor.
What you should do is pick something you love, something your passionate about, and share as much of that passion as you can with the world. If you’re good, and if you care enough, you might get a following—and maybe, just maybe, your book will sprout wings, or perhaps a hundred sets of centipede legs, but hey, that will be a start.